Breadwinner Owner’s Channel 002: Belgian Inspired Duo
The Tour de France is well under way and reminds us of two of cycling’s greatest rivalries: Eddy Merckx and Roger de Vlaeminck. These legendary Belgian athletes were fierce competitors in the classics and grand tours of the early 1970s. Both Merckx and de Vlaeminck were known for their hard-man style and Merckx holds the top spot for the greatest of all time in cycling history.
The upper mid-west is known for its tough as nails work ethic and also for its Flemish-like weather for cycling. We have two great customers who love that 70’s cycling style and we built them bikes to pay homage to the Belgian heritage of road racing. Ali and Ed commissioned a pair of Eddy Merckx and Roger de Vlaeminck inspired Breadwinner bicycles.
Ali was the first to pull the trigger. He placed a deposit and began working with Ira to design his Lolo with paint in the likeness of Eddy’s famous Merckx branded Colnago. Read more…
Tags: b-road, belgian, broad, broad di2, chris king, custom paint, di2, dura ace, eddy merckx, lolo, lolo di2, lolo disc, luft, open tubulars, owners channel, roger de vlaeminck, shimano, silver parts, sugar, sugar wheelworks, thomson, thomsonbike
