Breadwinner Owner’s Channel 002: Belgian Inspired Duo


The Tour de France is well under way and reminds us of two of cycling’s greatest rivalries: Eddy Merckx and Roger de Vlaeminck. These legendary Belgian athletes were fierce competitors in the classics and grand tours of the early 1970s. Both Merckx and de Vlaeminck were known for their hard-man style and Merckx holds the top spot for the greatest of all time in cycling history.


The upper mid-west is known for its tough as nails work ethic and also for its Flemish-like weather for cycling. We have two great customers who love that 70’s cycling style and we built them bikes to pay homage to the Belgian heritage of road racing. Ali and Ed commissioned a pair of Eddy Merckx and Roger de Vlaeminck inspired Breadwinner bicycles.


Ali was the first to pull the trigger. He placed a deposit and began working with Ira to design his Lolo with paint in the likeness of Eddy’s famous Merckx branded Colnago.    Read more…

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Posted on: July 12th, 2016

Our original #Lolo with some of our favorite parts. Ultegra Di2, King hubs and Enve rims laced up with care by @sugarwheelworks.

Posted on: January 9th, 2016

Refined taste at #biltmoreestate courtesy of @jakerosenbloum. Most folks are riding dirt circles but Jake is enjoying the non-cx weather on his trusty #Lolo road bike. Not #cxnats2016 #breadwinning

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Posted on: January 8th, 2016

#TITO #stainless #Lolo Our own low mount disc dropouts feature all stainless steel inserts to keep calipers and hubs away from the painted parts.

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Posted on: January 6th, 2016

#steelisreal #madeinportland Our most recent custom #Lolo with internally routed rear brake line, 44 mm headtube and tapered @envecomposites disc fork makes for an elegant and stiff front end.

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Posted on: January 5th, 2016

Starting 2016 off right!! This #Lolo has a special custom paint scheme and also all the best Shimano Dura Ace Di2 parts.

Posted on: January 4th, 2016

Fresh custom #Lolo being built up at @districtcycleworks in DC. Great way to finish and begin a new year! #velolove

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Posted on: December 31st, 2015

Our #bestnine from 2015! Thanks for all the love and likes this past year. Looking forward to 2016 and #nahbs!

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Posted on: December 30th, 2015

Convergence. Every frame we build is custom fitted and built for each rider’s individual needs including this Lolo with Campy EPS.

Posted on: December 27th, 2015

Lolo racing bicycle. Campy EPS, ENVE and Chris King. Fast, light, classic.

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Posted on: December 26th, 2015

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