Breadwinner Owner’s Channel 002: Belgian Inspired Duo


The Tour de France is well under way and reminds us of two of cycling’s greatest rivalries: Eddy Merckx and Roger de Vlaeminck. These legendary Belgian athletes were fierce competitors in the classics and grand tours of the early 1970s. Both Merckx and de Vlaeminck were known for their hard-man style and Merckx holds the top spot for the greatest of all time in cycling history.


The upper mid-west is known for its tough as nails work ethic and also for its Flemish-like weather for cycling. We have two great customers who love that 70’s cycling style and we built them bikes to pay homage to the Belgian heritage of road racing. Ali and Ed commissioned a pair of Eddy Merckx and Roger de Vlaeminck inspired Breadwinner bicycles.


Ali was the first to pull the trigger. He placed a deposit and began working with Ira to design his Lolo with paint in the likeness of Eddy’s famous Merckx branded Colnago.    Read more…

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Posted on: July 12th, 2016

Silver Star Shred-Fest

Silver Star Shredfest - Copy - Copy
Flyer by 17yr old Breadwinner CX team rider Brian Hart Jr.

**UPDATE –> 9am start time**

We are stoked to promote and help out Breadwinner Cyclocross Team Rider Brian Hart Jr. with this epic ride he put together; The Silver Star Shredfest.

Brain joined the team before the 2015 race season for a number of reasons. Although he is fast (we like to win races) he is a real stand up guy. He, along with the rest of the Hart family, races almost every off-road event there is around the Portland area. We love Brian and his family for their enthusiasm and support of the cycling community. It is common to meet them at the races with the whole family kitted (or clad in their somewhat signature race skirts for the ladies) with a plate of fresh baked cookies or hand-knit Breadwinner beanies.

This epic ride has views that won’t disappoint along it’s ~47 mile route. It’s going to be a gravel grinder’s dream with about 30 miles of gravel.  Read more…

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Posted on: June 9th, 2016

Breadwinner Owner’s Channel 001: Nick’s B-Road



We recently had the pleasure of delivering a custom B-Road for a local customer named Nick who rides a lot. He first came by after placing a deposit in March for a fitting and to show us what he was currently commuting on. His converted Mercier road bike had seen a lot of use but was a good kick-off point for us to design him a bike.    Read more…

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Posted on: May 9th, 2016

@jata859 getting it dirty AND done on his #breadwinner for the #festive500. Keep it up Adam!!

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Posted on: December 29th, 2015

Light, rugged and fast over gravel. The B-Road is built to handle anything you can throw at it.

Posted on: December 11th, 2015

Details. Special #drillium detail on a B-Road with TRP Hylex brakes.

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Posted on: December 11th, 2015

New bike day for @grahamcda! He and his fresh silver B-Road will leave Portland Friday am to ride back to Idaho over the next 3 days. We couldn’t ask for a better start to a new bike’s life in the world. Looking forward to his trip. #steelisreal #breadwinning

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Posted on: November 6th, 2015

A bright orange B-Road to brighten up a Monday morning courtesy of @jata859.

Posted on: November 2nd, 2015

@katohiro33 and @circles_jp have found the bridge to happiness in Japan! B-Roads and buddys.

Posted on: October 25th, 2015

The leaves are falling in Minnesota and @crc_hurl has been enjoying the colors on his B-Road.

Posted on: October 21st, 2015

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