Now Hiring Sales and Customer Service Manager

Posted on: March 21st, 2021

Come Join our crew!

Breadwinner Cycles is currently seeking a full-time sales and customer service manager for Sugar Wheel Works at our Portland, Oregon workshop. The mission is to message about, design, and build fine bicycle wheels. Sugar exists to enhance the riding experience, eliminate headaches, and provide unmatched expertise to riders seeking wheels that match their bikes, rides, style, and the terrain that they take on for each ride. 


  • Create an exceptional customer experience throughout the entire sales process. Be engaging, positive and personable.
  • Manage production scheduling and facilitate the smooth completion of wheel builds for timely delivery.
  • Build and service premium bicycle wheels to the highest possible standards. 
  • Respond to all sales leads quickly and professionally using various communication channels, often communicating with many customers simultaneously.
  • Generate quotes, send and track invoices.
  • Provide customers with regular updates and manage expectations throughout the wheel building process.
  • Order and receive parts.
  • Cultivate and maintain positive relationships with vendors.
  • Must be able to tune into and understand varying demand levels to plan and execute sales promotions accordingly. 
  • Able to work as part of a small team. Must be reliable, flexible, and accurate.
  • Be a trusted subject matter expert and enthusiast of cycling culture, bike and wheel technology.
  • In depth use of Lightspeed point-of-sale system, Office, and WordPress+Woocommerce  
  • Reports to and executes other job duties as assigned by Breadwinner management

Our ideal candidate will have managed or led a bike shop service department and have an in-depth familiarity with modern bicycle products — especially wheels. They will have wheelbuilding experience or certification, sales experience, deep product knowledge, general mechanical skills and a desire to progress with our growing company. Excellence with customers and coworkers in a small, personal team environment is the main priority.

We are inspired by a diverse, fanatical group of riders from around the world and strive to reflect them in our team at the shop. Sugar Wheel Works is committed to creating a diverse environment and is proud to be an equitable employment shop. Please contact us to apply.


  • Passionate cyclist with an appreciation for hand-craftsmanship, fine cycling components.
  • Mechanical experience:  3-5 years
  • Retail management experience preferred
  • Production-level wheel building experience is a plus but not required. The candidate will be offered opportunities to learn the nuances of wheel building by exposure and instruction. A strong base mechanical proficiency is required. 
  • E-commerce platform development, social media chops are a plus


How to Apply:  Please submit your resume and cover letter to  We will do our best to acknowledge each applicant.

Meet the Rider: Cruising the roads of the Pacific Northwest

Posted on: February 3rd, 2021

Butch Purganan Cruises the roads of the Pacific Northwest


RIDER Butch Purganan



Read more…

Meet the All New Breadwinner Bad Otis

Posted on: November 11th, 2020

A Revamped Ride – Custom Built for the Chris King Open House

Breadwinner Cycles Enduro Style Mt. Bike

Read more…

Welcome to the Family, Mollie!

Posted on: August 25th, 2020

“It’s great to be a part of a team that values their people: the people who ride Breadwinners, the people who help create them, and all the people who make up the greater bike community in Portland and beyond.”

Read more…

Interactive Shop Tour

Posted on: June 18th, 2020

Come Tour our Shop + Ask Questions – Virtually

Read more…

$500 Off Your Next Breadwinner – for Existing Customers

Posted on: April 16th, 2020

We’re excited to build your next dream bike!

Read more…

Signature Breadwinner Routes

Posted on: March 21st, 2020

We’re opening up our route book to share our favorite rides with you!

Our bikes are made to be ridden! Decades of experience on trail, road, dirt, gravel and racing led to the birth of Breadwinner Cycles. Owners Tony Pereira and Ira Ryan have a pure love for the ride.

That’s why we’re opening up our route book to share some of our favorite regional rides with you – a special treat for our local bike community.

Check out the routes here on Ride with GPS.

New Bike Maintenance Service

Posted on: March 21st, 2020

Beginning immediately, we are offering our professional service skills to keep Portland’s bicycle wheels rolling.

Read more…

UPDATE: We Are Open for Online Business

Posted on: March 18th, 2020

This is a challenging time and we wanted to reach out to you because you are important to us.

Read more…

Breadwinner G-Road Review from Path Less Pedaled

Posted on: March 3rd, 2020

Laura from the popular YouTube channel The Path Less Pedaled finally got her dream bike. Was it what she expected?

Read more…

« Older

Stay in the loop. Subscribe to our monthly newsletter.