Relocation Update

Posted on: July 7th, 2017

We moved to a central location and we’re opening a coffee shop.


Big changes are happening for Breadwinner Cycles in 2017. We started the year like the years prior making frames out of the owner’s garages. Tony’s workshop and Ira’s workshop are only 12 blocks away from each other in the North Portland neighborhood of Arbor Lodge. Their sole employee worked mostly out of Ira’s and handled everything post-paint, plus marketing. We had a well kitted pre-paint shop and a well kitted post-paint shop. Things were going smoothly but some internal communication was slow and we felt it was time to move everything under one roof to make us more profitable and sustainable when it comes to making bikes efficiently and paying our employees comfortably.

Enter opportunity at 2323 N. Williams Ave.

The building with the rental sign still up and realtors van in the parking lot.

The 3000sq ft building is a bit more than we need for Breadwinner Cycles but it did foster Tony’s dream of building the Breadwinner brand into something more than just bicycles. We solicited some help with the lease agreement and tenant improvements and in April decided to make the jump and sign the lease.

“We want to create a place where cyclists begin and end their rides, commuters stop before and after work, and cycling enthusiasts always feel welcome. We’ll have espresso and brewed coffee from Water Ave, fresh pastries and bagels from local bakeries and delicious food that people want to take on their bike rides. With a window on to the shop floor, every day will offer a new peek at our beautiful bicycles as they are built. ” — Tony Pereira

Read more…

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W/// Sport Lolo

Posted on: April 19th, 2017

The W/// Sport Lolo is the ultimate riding machine.

Our award-winning, custom fit steel Lolo frame paired with Enve fork, thru-axles, disc brakes, optional Ritchey Solostreem bar/stem, and striking motorsport-inspired paint scheme–all with three special parts packages that will suit every discerning rider.

Order now before the opportunity to get the W/// Sport Lolo passes you by.

photo by Dylan VanWeelden

Now through May 5th, the limited edition thru axle Lolo is available with three SRAM gruppos to choose from, carbon wheel upgrades and the option of a custom painted Ritchey Solostreem bar/stem combo.

Mixing ultra-light and responsive Columbus Life tubing with decades of road racing and riding pedigree, the Lolo was made to dance up mountains and carve twisty descents. This smooth riding, light steel tubing is TIG welded with precision and fitted with an Enve carbon fork, resulting in a impeccable performance machine. A modern road bike in design and style, with sloping top tube and double oversize tubing, the Lolo is a fast and responsive road racer that flies and feels great all day long.  Read more…

A love for steel bicycles

Posted on: March 8th, 2017

Tony started in 2004 and Ira in 2005. They each built bikes for themselves first. Then their friends wanted to ride handmade bikes and they found themselves making more. Before long the word spread and Tony and Ira each had successful custom bicycle businesses.

Flash forward 12 years and you will find Tony and Ira making custom bicycles together under the Breadwinner Cycles banner.

Now our bicycles are better, the process is cleaner and more efficient and our customers are happier.

This short film is made to show how the passion of two skilled men has turned into the Breadwinner Cycles that is here today.

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Breadwinner Cycles heads to NAHBS!

Posted on: February 13th, 2017

The North American Handmade Bike Show is a few weeks away and we can’t wait! The excitement of showing beautiful custom bikes on the occasion that punctuates our birthday is overwhelming every year.

Ira Ryan and Tony Pereira, the owners and frame builders of Breadwinner Cycles, practiced their trade under their own names. It was at the show in Denver in 2013, ten years into their careers respectively, where they officially launched the new joint venture. The goal was to make the best steel bikes for the most discerning riders without having the arduous wait list. At the time the wait for an Ira Ryan Cycles or Pereira Cycles was close to a year and a half!

NAHBS is the most prestigious handmade custom bike show in the world and has been the showcase for top tier bicycles since 2005. Pereira Cycles and Ira Ryan Cycles showed in 2006 when the show moved to San Jose, California. Since then the handmade show has crisscrossed the US a few times with shows in Charlotte, Portland, Indianapolis, Richmond, Sacramento and Louisville.  Read more…

Breadwinner Owner’s Channel 004: Chaise’s B-Road

Posted on: December 12th, 2016

Chaise is a Portland local who loves his B-Road.


We caught up with Chaise a while back for some coffee and some great conversation. We talked about his Breadwinner B-Road, where he works in Portland and the type of riding he likes to do. Read more…

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Take the Long Way Home B-Road

Posted on: October 6th, 2016

Just in time for Holiday delivery, we are proud to offer this special edition of our gravel grinding adventure bike. Now available for all of you who love to take the long way home.


The Take the Long Way Home B-Road is the dream gravel adventure rig. With limited edition paint, premium parts from Shimano, Chris King, Thomson and wheels by Sugar Wheel Works–Basically the works–all at a special price.

***Order Now! This special edition is only available until October 21st!***
with custom sizing and delivery in time for Christmas
Read more…

Breadwinner Owner’s Channel 003: Oscar’s Custom 20″er

Posted on: September 12th, 2016

Words by Tony Pereira

My son Oscar started riding a balance bike when he was 18 months old. He took to it quickly and got on a pedal bike when he was 3. We’ve spent lots of time at our local indoor bike park, The Lumberyard, where he has learned so many skills. This is Oscar’s third summer on a pedal bike. Almost 6 now, he outgrew his old 16″ wheeled bike over the winter and was also ready for handbrakes so we could do some trail riding this year. His new bike is  a 20″ with a suspension-corrected rigid fork, 140mm cranks (cut and tapped Shimano Deore). When he needs it I’ll swap in a suspension fork. I’m hoping he’ll get 3 years out of it.
Read more…

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Kitsbow + Breadwinner Cycles

Posted on: August 9th, 2016

Ira and Tony leave the shop with their mountain bikes on their motorcycles for a ride up the Columbia Gorge to the Syncline Trails.

It’s always exciting to work with a new company. If we are collaborating on custom paint schemes, riding scenic gravel roads or releasing new cycling kit it’s fun to converge with the industry’s brightest and most talented people to make something beautiful.  Read more…

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Breadwinner Owner’s Channel 002: Belgian Inspired Duo

Posted on: July 12th, 2016


The Tour de France is well under way and reminds us of two of cycling’s greatest rivalries: Eddy Merckx and Roger de Vlaeminck. These legendary Belgian athletes were fierce competitors in the classics and grand tours of the early 1970s. Both Merckx and de Vlaeminck were known for their hard-man style and Merckx holds the top spot for the greatest of all time in cycling history.


The upper mid-west is known for its tough as nails work ethic and also for its Flemish-like weather for cycling. We have two great customers who love that 70’s cycling style and we built them bikes to pay homage to the Belgian heritage of road racing. Ali and Ed commissioned a pair of Eddy Merckx and Roger de Vlaeminck inspired Breadwinner bicycles.


Ali was the first to pull the trigger. He placed a deposit and began working with Ira to design his Lolo with paint in the likeness of Eddy’s famous Merckx branded Colnago.    Read more…

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Posted on: June 27th, 2016


Order a Breadwinner Holeshot by July 1st and receive it in time for the 2016 cyclocross season.
This is your last chance!


It was on a chilly fall day over 10 years ago that Ira and Tony met at a Cross Crusade Cyclocross race in Portland Oregon. On that day Tony was racing and Ira was spectating. By that time they each had built a handful of frames and were instantly friends.

Flash forward 10 years and the two friends use their frame builder skills and racing experience to make for you the Breadwinner Holeshot cyclocross race machine. Read more…

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